Social media marketing is a powerful tool that helps businesses of all sizes to reach to prospective customers. Millions of people are already using social media to interact with various brands offered by different countries. If your business is not interacting with potential customers through social media platforms such as Facebook, Instagram, Twitter, Pinterest and LinkedIn, then you are missing out on a big deal.
Great social media marketing can bring about remarkable success to a company, thereby creating a successful brand. Social media accounts help business to drive sales passively.
Therefore, it saves companies from doing the hard work of reaching out to customers.
Social media marketing involves creating and sharing of content on social media platforms. The content shared on these platforms may include text, videos, image updates and other content that may help in engaging the audience. In this article, I will highlight reasons why companies with social media accounts fare much better than those without.
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Improved Customer Relationships
Companies that operate social media accounts for their businesses are regarded as trustworthy and more approachable by customers.
They use social media platforms such as Instagram and Twitter to interact with their customers. While using these platforms, companies can read customers tweets and read their status updates to get an insight of the customers’ daily lives. Responding to customer queries gives them a personal touch with the business, making it one of the reasons why these companies perform better than others.
Social media platforms such as Instagram, Twitter, and Facebook among others enable companies to communicate with their clients through chats, video conferencing and messaging. Most of the customers make decisions about different products using these techniques.
The good thing is that mobile applications support most of the social media platforms. These applications support endless conversations regardless of the location and time. Customers can share links and videos of their favorite brands, and company products with their friends using these platforms. This, therefore, enables these companies to reach their clients with much ease.
Hiring Of The Right Talents
Human Resource departments widely use social media platforms such as LinkedIn for hiring across the globe.
The companies using social media platforms establish connections with qualified employees who help them in achieving their objectives. The network can include entrepreneurs, suppliers and other clients who support the business in one way or the other.
Companies Save On Advertising Cost
Advertisement costs consume quite a huge portion of a business’ budget. Therefore, finding an alternative way of advertising can save the company a great deal. Social media advertising is quite inexpensive and aids companies to get almost instant feedback on their products and services.
Through these social media accounts, a company can get adequate information about a customer’s profile such as preferences and personality. In addition, companies can also get valuable information about their competitors and the activities they engage in by just keeping tabs on their social media presence.
Companies Have Increased Visibility On The Search Engines
Creating a social media account for a business is like putting a huge billboard in the middle of a highway. You want the world to notice your business, but you do not want to pay for attention or worse, beg for it.
A good social media account helps a business to drive target traffic to its website. This, therefore, makes it easier for companies to acquire more clients who can purchase their products or services.